![]() ![]() But that is not a model compatible with long-term prosperity or worker satisfaction. The model is also different if you are a Shenzhen ripoff factory dumping goods onto the market through Marketplace Sellers or Drop-Shippers. If you actually want to make money, compensate your employees well, practice good environmental stewardship in the construction of your products, use a manufacturer that treats its employees with respect, and have a healthy business where you are prepared to weather future changes in the market, your BOM costs should be LESS THAN 20% of the MSRP. Only someone with the key can access your Google account, or others you’ve configured. Both have NFC support to connect with smartphones as well. Google recently launched a new Titan security key that helps add extra security to your account. Google generally sells the devices in pairseach pair containing a wireless token fob and a matching USB fob as a backup. Google’s Titan Security Key costs 30 and comes in either USB-C or USB-A formats. Titan Security Key Help prevent account takeovers from phishing attacks. For complex (not a hunk of injected-molded plastic) devices with high non-BOM costs, you should be targeting 4x-5x at a minimum.Īlso, the 3x-5x rule is for bare-bones lean operations. Like Thetis, Google is aiming for simplicityto cut through the jargon and layers of edge-case enterprise support to deliver simple MFA for todays systems. According to Googles Titan site, Titan Security Keys are built with a hardware chip that includes firmware engineered by Google to verify the keys integrity. It will then ask you to connect your key. A window pops up asking if you have your security key. Titan Security Keys are built with a hardware. ![]() When selling hardware, unless you are extraordinarily dominant in a very large and highly competitive market (television manufacturing), care only about marketshare (lower-tier smartphone manufacturers), or have another revenue stream (game console sellers) generally speaking you should target 3x BOM as your final retail price at an absolute minimum. If you do already have it set up, scroll down to the Set Up Alternative Second Step section, find the Security Key section under that, and then click the Add Security Key button there. Google Titan Security Keys provide a powerful layer of security and help to prevent phishing and account hacking.
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